Wand
Project Overview
Project Goals
Create a one-stop app to simplify party planning
Guide user through steps to ensure a successful party
Support hosts who don't have budget to hire event planner
Simplify collaboration
Keep track of information
User Pain Points
There's no process for learning how to host
Difficult to know where to start
Too much information to keep track of
Hosts use many different notepads and apps to track budget, agenda, RSVPs, etc
Plans and steps are lost or forgotten
Define
Emotional Journey Map
Making the emotional journey map helped me understand to understand what the most difficult parts of party planning are for users. This enabled me to hone my focus on improving those parts the most. For users, it's particularly unpleasant to try to manage steps with a lot of changing information, such as RSVPs and budgeting. Thus, these were very important to include in my design.
Storyboard
Drawing a storyboard helped me to visualize the problem I was trying to solve. I was able to better understand the user pain points and decide which app features would be most important to include.
User Personas
Creating user personas was a valuable part of my process and research. It helped me to better understand my target audience. Party planners are men and women of all ages and experience levels, so I wanted to make sure to include everyone in my design.
Ideation
User Flow
I made a user flow to help figure out the basics of what information would go on each page of the app.
Wireframes
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Branding
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Final Design
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